Blog

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    Welcome 2013: New Year, New Look!

    It’s showtime!  After several years of neglect, Hand Tech Studio finally launches a new site.  Too busy riding roller coasters?  Nope.  Too busy watching YouTube?  Nope.  Too tired from late night deadlines rushes?  Nope?  Lazy?  Didn’t care?  Nope. Nope. Nope.

    Too buried in many cool projects?  Yep.

    Our new site feature our many projects cross categorized by industry and type of work.  So, if your interested in travel, entertainment, halloween or website, print, motion and interactive project types.  It is much easier to find what you might be interested in.

    Be sure to check out what we offer in our service page and our about page for a quick summary what Hand Tech Studio is all about.

    Check out the all new, HandTechStudio.com

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    Are You With Social Media Yet?

    Social Media is a powerful tool that will allow you to interact with your consumers, fans, and future consumers. It is a great way to get word out about what’s going on with your products, what’s new, what’s being changed, some offbeat note about the company to keep your followers interests. It can be done through twitter, facebook, YouTube, Stumble, Flickr, and many more different ways to share your products and update!

    Let take a look at one of the most exciting week for the theme parks and coaster enthusiast, IAAPA! It is a tradeshow and conventions where thousands of people come to IAAPA to meet with manufacturer, companies, and peoples to discuss new ideas and concepts specifically theme parks, amusement parks, family entertainment center, and road side attractions-related business. Several theme parks and roller coasters fansite has the opportunity to attend IAAPA expo. They used several techniques to get the word out about what’s happening at IAAPA. Let take a look at one website.

    Quick Case Study: Theme Park Review @ IAAPA!

    Robb Alvey from Theme Park Review took a lot of photos from his iPhone and feed it to his Facebook Wall account to give a “live” update to the fans of Theme Parks Review. At the same time, remote staffs from Theme Park Review retrieve those pictures and publish it to the website. While he is not doing live update via facebook and twitter, he did several video interviews with several major companies to talk about the new ideas and what’s coming in 2011. He edited the video, compress it, and publish to YouTube and already has 560 views in less than 15 hours since he publish it on YouTube. Robb already has a guidelines of what people want to know and show what was interesting. He has succeeds his short terms goals by giving good coverage of IAAPA based on the discussion of Theme Park Review discussion and his observation that will catch people’s attention. He executed very well.

    This is a great way to keep theme parks and coaster enthusiast informed of what they might see in 2011 Season and beyond. This is one approach and it doesn’t work for everybody but it works for Theme Park Review since majority of their fans and followers use Facebook, Twitter, and YouTube. Robb Alvey took full advantage of all three types of social media to update their fans!

    Tips You can use to make the best use of social media

    1. Define your goals to keep you on track – Short / Long terms included!
    2. Be helpful and contribute to others.
    3. Spamming your readers = No Traffic. Be a human than being a sale person.
    4. Not everyone is going to like you. Sorry but that’s the reality.
    5. Do a little often since it can take up a lot of time.
    6. It takes time, persistence, consistency, and commitment to generate results.
    7. Anyone can do it, but NOT everyone ‘does’ it.
    8. Get to know and learn from the players in your niche.
    9. Find the niche forums for your interest or business.
    10. Pick and keep refining your niche.

    What other tips do you have when you use social media marketing for your business?